Guess is a brand that is known for its luxurious and trendy watches. The company was founded in 1981 by Georges Marciano. Marciano was born in Marseille, France and emigrated to the United States when he was 21. He started his fashion career by working for his brother Paul at the clothing company called Maurice. Maurice eventually went bankrupt, but Georges was able to save enough money to start his own company.
Georges Marciano named his new company Guess, after a game his friends used to play called «Guess Who?» The game was popular in Europe andMarciano wanted to bring it to the US. The name also had a double meaning, because it implied that you could «guess» the quality of the product.
The first Guess collection was launched in 1981 and it was an instant success. The line featured denim jeans and jackets with intricate stitching and embellishments. The designs were inspired by Marciano’s travels to Europe and the Far East.
The success of the initial collection led to the expansion of the Guess line. In 1983, the company launched a line of watches. The watches were designed to be both fashionable and affordable. They quickly became popular among young people.
In 1984, Guess introduced a line of clothing for women. The line featured sexy dresses and separates that were perfect for clubbing or going out on the town. The collection was a huge success and helped solidify Guess’s reputation as a fashion-forward brand.
In 1985, the company expanded into footwear with the launch of a line of shoes for men and women. The shoes were designed to be stylish and comfortable. They quickly became one of the most popular lines of shoes sold in the US.
In 1986, Guess launched a line of perfumes and colognes. The scents were designed to appeal to both men and women. They quickly became some of the best-selling fragrances in the US.
In 1987, the company expanded into accessories with the launch of a line of belts, wallets, and handbags. The products were designed to be both stylish and functional. They quickly became popular among young people who wanted to accessorize their outfits.
In 1988, Guess launched a line of jewelry for men and women. The jewelry was designed to be both fashionable and affordable. It quickly became popular among young people who wanted to add a touch of luxury to their outfit without spending a lot of money.
In 1989, Georges Marciano decided to sell his stake in the company to investors. He remained on as creative director until 1993 when he left to start a new clothing company called Marvin Richards.
Under new ownership, Guess continued to expand its product lines and open new stores around the world. In 1990, the company launched a line of children’s clothing. In 1991, they launched a home furnishings line. And in 1992, they launched a line of menswear.
Today, Guess is one of the most successful brands in the world. It is sold in over 80 countries and has over 1200 stores worldwide. The brand is known for its trend-setting styles and its affordable prices.
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